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Construction of Hele’s future headquarters of wearables and smart household appliances was officially launched in June 2020. Hele’s annual production is projected to reach 60 million with annual output value exceeding RMB 1 billion. When most companies returned to work after the Spring Festival, journalists of Dongguan Daily carried a deep interview in QCY to cover the project and the company’s plan. The following content is part of the press coverage.
New momentum to the significant project
Thousands of workers have returned to the plant of Dongguan Hele Electronics Co., Ltd.(Hele) in Daojiao Town.
“ After the Spring Festival, 90% of our workers have returned. The number will increase as the boom season is approaching.” said Jiang Dong Hele’s Assistant Manager.
Moreover, its headquarters of wearables and smart life obtained the area in February and is projected to start construction in June. This project will increase Hele’s production volume and output value to 60 million and RMB 1billion respectively.
“ This project is a milestone to us. First, it makes us produce more and drives us to gain new momentum of development.” said Jiang.
Traditional player looking for new momentum
All the way back to 2009, Hele was erected in Xiaohe, a very small village in Dongguan known as World Factory. The tiny firm can provide nothing but ODM/OEM service by about 30 employee.
Hele, with capabilities of R&D, manufacturing and marketing, is a national hi-tech enterprise dedicated in wireless audio products. As a core brand of Hele Electronics, QCY is home to advanced R&D teams and offers up to 3, 000 jobs to its community.
Jiang pointed out: “QCY is a top-5 brand in global TWS earbuds market while Hele is one of the Doubling Programme Enterprises. Our sales value was RMB 800 million in 2019 and the number rises to around RMB 1.1 billion IN 2020. We have sound development momentum and an ambition of going global so we plan to expand investment and apply for the project. This project means a lot to us and we want to build a smart industrial zone rather than a traditional.”
In Jiang’s visions, there will be three improvements in the smart production and they are auto production, smart information flow and effective shipping. Jiang showed us an App from which we can see condition of all plants and every process. “The big project will drive us to smart production.”
Plants, production lines and workers are the three parts of traditional electronics manufacturing industry, but mangers are always thinking how to maintain or even increase output with less workers. Now the answer is becoming clearer.
“I think we can introduce auto production lines in the new zone to reduce workers by 30%. Then we are going to have software that connects production, QC and finance, like an eye watching all the parts; At last, we’ll reduce cost and improve efficiency in shipping.” said Jiang.
It’s easy to see that these new zones will become new momentum for the city.
Dongguan Speed
People got longer time to stay at home due to the pandemic and spend more time on electronics so Hele got more orders that’s why it decided to invest more. Local government gave it a Green Channel when knowing the situation so the project can put in place soon.
“We hope we can finish it quickly to gain more revenues and offer more posts to local community.” said Jiang.
The new base will be a milestone in the path towards smart production and a solid bedrock for the Going Global Strategy. Hele will be committed to the industry, working to create more values to society. We believe it will be a new city card of Dongguan.
(The above content is from Dongguan Daily and relative copyright belongs to the author.)
