QCY Announces Strategic Partnership with Genetic Group as the Authorized Distributor for Charging Products in the Middle East and Selected European Markets
Dongguan Hele Electronics Co., Ltd. (QCY), a global leader in smart audio and charging technologies, is pleased to announce the signing of a long-term strategic partnership with Genetic Group as the exclusive authorized distributor for QCY’s charging product portfolio across the Middle East and selected European countries, including Russia, Georgia, Mongolia, the United Kingdom, and Germany.
The partnership agreement, effective from 2025 to 2030, marks a major milestone for QCY’s global expansion and reflects the commitment of both parties to build a more advanced, reliable, and consumer-centric charging ecosystem in the region.
Building a Stronger Future Together
Under the cooperation framework, QCY and Genetic Group will jointly establish a comprehensive, standardized, and region-ready infrastructure to elevate the charging accessory market across the Middle East.
QCY and Genetic Group will work closely to build an official, transparent, and efficient supply chain for the Middle East, supported by regional warehousing, standardized logistics, and product verification systems to ensure reliable access to authentic QCY products. The partnership will also establish a localized service network, including regional after-sales centers, local repair and replacement support, and multilingual customer service in Arabic, Persian, and English. Product development will be adapted to regional needs through heat-resistant materials, compliance with GCC/BS standards, and synchronized global product launches.
"Power that's always with you!"Smart Power. Anywhere Fast, reliable, modern charging - with QCY
In parallel, both parties will focus on omni-channel market expansion, strengthening offline retail coverage while enhancing online operations across platforms like Amazon and Noon, as well as building B2B cooperation with government and enterprise clients. To elevate brand presence, the partnership will invest in localized marketing, influencer collaborations, experience events, and participation in major tech exhibitions. Together, QCY and Genetic Group aim to set a new quality benchmark for the Middle Eastern charging ecosystem, driving the industry toward higher standards, trust, and sustainable growth.
Mutual Strengths, Shared Vision
QCY contributes its global R&D strength, manufacturing capability, and product innovation, while Genetic Group offers comprehensive regional channels, operational expertise, and a strong industry presence in the Middle East. By combining these strengths, the partnership forms a solid foundation of resource complementarity and long-term collaboration.
Together, the two companies will deliver more stable pricing, better value, and official warranty support, along with localized products and faster market availability for consumers across the region. This cooperation aims to enhance user trust, elevate the overall charging ecosystem, and set a new standard for quality, authenticity, and reliability in the Middle Eastern market.
