At QCY, we believe great audio brings people together and amplifies moments of energy and connection. This fall, we brought that belief to life by sponsoring the BIFE Games, a large-scale interfaculty sports tournament at the University of São Paulo (USP)—Brazil’s largest public university and a vital pillar of Latin America’s academic and cultural landscape.
Connecting with Brazil’s Student Community
For QCY, supporting BIFE was about more than brand presence. It was about showing up where passion thrives—among students driven by teamwork, self-expression, and shared experiences. Across São Paulo and Batatais, the BIFE Games showcased how sport unites communities and how immersive sound elevates moments of intensity, focus, and celebration.
Through this partnership, QCY deepened its connection with Brazil’s university community and took another meaningful step toward building authentic relationships with young, active audiences who shape campus culture.
Moving Forward Together
At the BIFE Games, QCY and USP came together to celebrate what makes campus sports special: passion, connection, and unstoppable energy. And this is only the beginning.
Looking ahead, QCY will continue supporting communities that inspire movement, creativity, and the next generation of voices—on campus and beyond.
