At QCY, we believe great audio connects people. This fall, we took a big step into the world of esports by sponsoring an exciting gaming tournament at Tecnológico de Monterrey — one of Latin America’s most prestigious private universities.
Known globally for its innovation, technology, and entrepreneurial spirit, Tec de Monterrey is ranked #184 in the world and #1 in Mexico by QS World University Rankings. With 26 campuses and 90,000+ students, it’s a hub for young, forward-thinking talent.
The university is also a powerhouse in sports and esports. Home to the legendary Borregos football team and one of Mexico’s earliest official collegiate esports programs, Tec’s tournaments draw massive attention from gaming fans nationwide.
Our First Step into Esports
To connect with Mexico’s vibrant and active youth community, QCY proudly sponsored the tournament with our very first gaming headset — marking our official entry into the esports space. Alongside product sponsorship, we also provided financial support to make the event even bigger and better.
For us, this wasn’t just about branding — it was about showing up as a partner who understands and supports the community.
Real Feedback from Real Gamers
Our gaming headset received a warm welcome from students and players throughout the event. Here’s one of the many positive comments we received:
“There’s no noticeable delay, footsteps sound clear in games like Warzone, Fortnite, Apex Legends, Roblox, CODM, Free Fire, FC, Ghost Recon, Forza Motorsport, Need for Speed, Tomb Raider.”
This kind of hands-on, face-to-face feedback is invaluable. We listened closely to what players want from their gaming gear, and these insights will help us design even better products in the future.
Building Brand Awareness Among Young Communities
Through this sponsorship, QCY has successfully made its debut in Mexico’s top university scene. The Tec esports tournament brought together a passionate community of gamers, giving us the perfect platform to boost our visibility, connect with young consumers, and build trust at a grassroots level.
It also opened the door to future collaborations — from product experience pop-ups to student club partnerships — strengthening QCY’s presence in the campus community.
QCY is just getting started in esports
We’re excited to bring more immersive audio experiences to gamers around the world and to keep supporting communities that inspire us.
